My intention with this collection was to make clothes for people to wear while they ride their bikes.
Conventional “cycling clothes” are designed for high performance, modeled after the pro peloton and often don't make sense for casual cyclists.
Both the price and aesthetic of these clothes pose a risk to the accessibility of cycling.
I wanted to make clothes that look good both on and off the bike, but still provide functional benefits.
Roland aims to connect with the bike community through events and offering physical spaces for riders to connect.
My brand is not driven by profit.
I want to provide good products, at a fair price, that make our community a better place.
The clothes will cost between $50 and $200.
They are made to accommodate a wide range of genders and bodies.
Wanna get in the weeds? Click on the "more" button to look at the tech packs, proposal deck, and more.